Use Cases
These use cases highlight just a few of the many challenges Suply addresses in global supply chains. While each industry has unique requirements, our intelligent monitoring system consistently delivers rapid ROI through reduced losses, enhanced quality management, and streamlined stakeholder communication.
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Challenge
A boutique winery in France shipping $200,000 worth of premium wines to Singapore faced recurring temperature excursions during ocean transit, resulting in 8-12% spoilage rates and damaged brand reputation. Previous monitoring solutions required complex software installations and training, delaying implementation and creating gaps in coverage. Multiple stakeholders across different time zones struggled to coordinate responses to issues.Solution Impact:
Real-time temperature monitoring allowed immediate intervention when a reefer container malfunction occurred mid-Pacific
Automated alerts reached both the shipping line and insurance provider within minutes through their preferred communication channels (WhatsApp, Slack, email)
Claims process was streamlined with comprehensive environmental data, including historical temperature mapping
Spoilage reduced to <1%, saving approximately $20,000 per shipment
Shareable links enabled real-time updates to importers, customs agents, and end clients without software installation
Brand reputation enhanced through proactive quality management and transparency
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Challenge
Swedish salmon exporter losing $50,000+ per month on rejected shipments to Asian markets due to temperature variations and delayed responses to equipment failures. Traditional monitoring systems required manual checks and complex login procedures, causing critical delays in issue detection. Multiple handoffs between parties created communication gaps and delayed response times.Solution Impact:
Continuous monitoring enabled early detection of temperature fluctuations across entire cold chain
WhatsApp alerts reached ground teams in real-time, including specific action recommendations
Coordinated response between shipping line and receiver through shared data access
Claims success rate improved from 35% to 90% with comprehensive evidence
ROI of 8x on monitoring investment through reduced losses and improved customer satisfaction
Implementation completed in 36 hours, including team training and communication setup
Predictive alerts helped prevent issues before they became critical
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Challenge
Colombian avocado exporter struggling with ripeness timing for European retail programs, facing penalties for early ripening and customer dissatisfaction. Traditional solutions focused only on temperature monitoring, missing crucial ripeness progression data. Retailers required precise delivery scheduling to maintain shelf life guarantees.Solution Impact:
AI prediction model combined transit conditions with fruit maturity data to optimize delivery timing
Accurate delivery scheduling based on real-time ripeness progression and environmental conditions
Reduced rejected deliveries by 67% through precise arrival condition prediction
Saved €15,000 per container in penalties and losses
Enhanced retailer relationships through consistent quality delivery
Integration with retailer systems for automated delivery scheduling
Real-time updates shared with multiple stakeholders throughout the supply chain
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Challenge
Colombian coffee cooperative losing quality premiums due to humidity exposure during trans-Atlantic shipments, affecting cup scores and pricing. Limited visibility into container conditions made it impossible to prove handling quality. Multiple transshipments created additional risk points without monitoring.Solution Impact:
Humidity spikes detected and addressed before mold development could occur
Proof of handling conditions strengthened negotiating position with buyers
Premium pricing maintained through documented quality preservation
Additional margin per bag retained through quality assurance
Automated alerts triggered at specific humidity thresholds
Complete journey documentation from origin to destination
Enhanced relationship with specialty coffee buyers through transparency
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Challenge
California berry producer experiencing 8% loss rate on cross-country shipments due to temperature variations and handling delays. Multiple trucks and routes created complexity in monitoring. Receiver dock delays frequently compromised product quality. Previous solutions required different logins for each stakeholder, creating confusion.Solution Impact:
Real-time condition monitoring enabled route optimization and handling improvements
Proactive alerts reduced handling delays by 30% through early notification system
Integration with receiver's systems streamlined dock scheduling
Loss rate reduced to 9%
Single shareable link provided complete visibility to all stakeholders
Temperature mapping identified optimal routing patterns
Claims management team secured compensation for verified handling delays
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Challenge
Australian Wagyu exporter facing customer disputes over premium product condition upon arrival in Middle East markets. High-value shipments ($100,000+) required extensive documentation. Temperature excursions during handling and customs clearance created quality risks.
Solution Impact:
Continuous cold chain verification with location-specific alerts
Automated condition reports to customers at key transit points
Dispute resolution time reduced from weeks to days through comprehensive data
80% success rate on quality claims with documented evidence
Real-time alerts during customs inspection delays
Enhanced customer confidence through transparent monitoring
Simplified compliance documentation for food safety requirements
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Challenge
Spanish chocolate manufacturer experiencing quality issues during summer shipping to Asian markets, leading to customer complaints and replacements. Heat exposure during customs clearance created significant risks. Limited visibility into actual conditions during delays.
Solution Impact:
Early warning system for temperature excursions during all handling phases
Coordinated intervention with shipping partners and customs agents
Claims process simplified with comprehensive data collection
Product loss reduced by 85% through proactive management
Real-time alerts during customs delays
Enhanced customer satisfaction through consistent quality
Improved handling procedures based on data analysis
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Challenge
Kenyan flower exporter losing $20,000 monthly due to quality degradation during air freight delays and handling issues. Multiple handling points created quality risks. Limited visibility into actual transit conditions prevented effective claims.
Solution Impact:
Real-time condition monitoring during entire journey, including ground transport
Automated alerts for handling delays to all stakeholders
Improved coordination with airline cargo teams through shared data
Claims success rate improved to 95% with documented evidence
Reduced quality claims through proactive management
Enhanced buyer relationships through transparency
Optimized handling procedures based on data analysis
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Premium Citrus Exporter
Challenge
Spanish citrus exporter facing quality disputes and payment delays due to condition uncertainty during extended transit periods. Limited visibility into actual transit conditions affected customer confidence. Payment terms tied to arrival condition created cash flow issues.
Solution Impact:
Continuous monitoring of storage conditions throughout transit
Automated quality verification reports at key checkpoints
Faster payment processing with verified delivery condition
Payment cycles reduced by 15 days through documented quality
Enhanced customer confidence through transparency
Reduced claims through proactive management
Improved cash flow through faster payment release