FSMA 204 introduces significant challenges for businesses involved in the transportation of perishable goods, requiring enhanced traceability, meticulous record-keeping, and rapid response in case of food safety incidents. For companies managing complex supply chains, maintaining compliance can be time-consuming and error-prone. Suply is here to simplify that process. With our AI-powered monitoring and automated FSMA-compliant documentation, we help businesses easily track critical data, generate real-time reports, and address compliance issues swiftly. By streamlining these tasks, Suply ensures your operations stay efficient and regulatory requirements are met—without the hassle.

The logistics industry is obsessed with visibility, but dots on a map and raw data aren’t enough. True value comes from actionability—turning real-time insights into immediate, impactful decisions. In March 2025, our AI detected a temperature spike in a perishable shipment from San Diego to Valparaíso. Instead of just alerting the team, it analyzed context, factored in weather conditions, and pushed an urgent WhatsApp message to the right person—enabling swift intervention that saved the shipment.

Visibility alone won’t cut it. AI must drive decisions, automate resolutions, and mitigate risks before they escalate.

When a container of premium cherries arrives showing pulp temperatures of 12°C instead of the required 2-4°C, most exporters already know they're in for a battle. But what many don't realize is that the next 72 hours will make or break their insurance claim. In an industry where a single container can represent hundreds of thousands in revenue, the traditional claims process isn't just frustrating – it's fundamentally broken. Let's dive into what really happens behind the scenes of temperature claims, why the system is stacked against exporters, and how new technology is finally tipping the scales in their favor.

The logistics industry is transforming, leaving behind reactive SaaS systems in favor of AI-driven ecosystems. At Suply, we’re leading this shift by building AI-native systems that don’t just monitor cargo—they think, act, and continuously improve. With context-aware alerts, predictive risk scoring, and automated claims processing, our AI agents enable proactive decision-making and seamless collaboration across platforms. Suply isn’t just adapting to AI—we’re redefining how logistics operates for a smarter, faster, and more resilient future. Ready to move beyond static systems? Let Suply empower your supply chain today.

Suply’s audit-ready certificates ensure full compliance with industry standards for cold chain shipments. Automatically generated upon shipment completion and securely stored, these certificates provide comprehensive data on temperature, handling, and journey conditions. Simplify audits, save time, and maintain transparency — all while ensuring your shipments meet the strict requirements for perishable goods and supply chain integrity.

In today’s complex logistics landscape, relying solely on third-party logistics (3PL) providers and carriers for data can limit efficiency and flexibility. By adopting a carrier-agnostic approach and leveraging first-party data, manufacturers and distributors can take full control of their supply chain. This strategy allows for real-time tracking, seamless integration with existing systems, and increased resilience against disruptions. Future-proof your operations by owning your data and gaining the strategic advantage needed to thrive in a dynamic market.

The global trade of fresh produce presents unique challenges that go far beyond simple temperature monitoring. While we often focus on the cold chain, the reality is that perishable goods monitoring requires a more nuanced and comprehensive approach. Let's explore how modern technology is addressing these challenges through the lens of international avocado shipping.

The global food supply chain is a complex dance, juggling diverse actors, intricate logistics, and a constant battle against the clock. But for perishable goods like fruits, vegetables, dairy products, and pharmaceuticals, the stakes are even higher. These delicate items face a constant threat of spoilage, with even minor disruptions in temperature, handling, or transit times leading to significant economic and environmental losses.

The roots of cargo insurance stretch back centuries, long before the advent of modern shipping containers and refrigerated transport. In the bustling maritime trade centers of ancient Greece and Rome, merchants formed "bottomry" agreements, essentially taking out loans secured by their cargo in exchange for a portion of the potential profits. This practice aimed to mitigate losses from maritime perils encountered on long sea voyages.

Global supply chains face unprecedented challenges. Geopolitical tensions, economic pressures, and climate events disrupt operations and escalate costs. To navigate this new normal, businesses are increasingly turning to cutting-edge technologies like the Internet of Things (IoT) to gain greater visibility, reactivity, and efficiency throughout their supply chains.