Automated proof
to end disputes.
others give you data. we give you answers.
others give you data. we give you answers.
LOSE. CLAIM. REPEAT.
That's the pattern if you ship condition-critical cargo at scale. You know the cold chain breaks. You can feel it in the claims. You just can't see where it breaks, which means you can't fix it, which means next year looks like this year.
THE TOOLS WEREN'T BUILT FOR YOU.
Real-time trackers don't scale.
USB loggers depend on too many hands.
So the data arrives late.
If it arrives at all.
You're left reacting to loss.
This is what you'd build today.
LOW COST.
Small. Single-use. No restrictions.
No paperwork. No returns. No overhead.
Deploy it everywhere.
Not just where you can justify it.
CONNECTED.
A network of over 100 million Global Gateways, already in place.
Your shipment updates as it reconnects.
At a fraction of the cost of real-time.
INTELLIGENT.
Most systems just record data.
Suply understands how your cargo reacts to temperature, time, and movement.
So you know what matters.
And when to act.
THIS ISN'T ABOUT DEVICES. IT'S ABOUT ANSWERS.
When you deploy Suply, the journey is already defined.
The cargo. The route. The carriers.
What good looks like.
What failure looks like.
By the time the cargo lands, there's no guesswork.
A complete reconstruction of what actually happened.
Temperature. Humidity. Dwell time.
Where it sat. Who handled it. Where it broke down.
Not more data.
Clear, usable answers.
From farm to market, every degree understood.
Amina, Flower Harvester, Nairobi, Kenya
CONTINUOUS IN AIR. CHECKPOINTS AT SEA. FULLY RECONSTRUCTED.
Air, road, courier: near-live updates.
Ocean: surfaced at every checkpoint.
We don't pretend to see through steel in the middle of the ocean.
What we do give you is the full record.
Captured on the device,
and surfaced the moment it reconnects.
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What happened.
Where it happened.
Who's responsible.
When you get paid.
Most cold chain tools give you data. Suply gives you the answer. Air or sea. Same record, same answer.
See where your cold chain stands →Sample arrival reports. Real shipments produce real records.
STOP FORWARDING SCREENSHOTS.
Every shipment involves multiple parties.
Exporter. Importer. Carrier. 3PL. Surveyor. Underwriter. Broker.
Each with their own system.
Their own version of the truth.
When something goes wrong, it turns into noise.
Different files. Different stories.
Suply creates one signed, time-stamped record.
Everyone sees the same thing.
In their own language.
From the same source.
Claims close in days.
Relationships survive.
Aalsmeer Trading
Viewed arrival report
2 min ago
Mediterranean Marine
Opened evidence pack
8 min ago
Kelvara
Received signed record
14 min ago
Mission 76032518 · San Vicente → Aarhus
Kuehne + Nagel
Acknowledged dwell breach
22 min ago
Marsh
Notified
31 min ago
Andean Berries
Shared with team
1 hr ago
Mission 76032518 · San Vicente → Aarhus
5 parties · live access
One signed record · automatically distributed to all parties
SMALLER THAN A MATCHBOX. BUILT FOR THE JOURNEY.
Records temperature and humidity from first scan to final delivery.
No devices to recover. No data to chase.
You ship it with the cargo.
And you never have to think about it again.
EVERY SHIPMENT.
ONE CONNECTED
RECORD.
You're already paying for delays, temperature issues, and missed handovers — you just can't see it clearly. Suply connects vessel, container, carrier, and condition into a single record so you can identify loss, reduce claims, and recover margin on every shipment.
FOUR VENDORS.
FOUR TRUTHS.
- Temperature logger vendor
- GPS tracking provider
- Carrier portal logins
- Manual port-event sheet
Fragmented data hides delays, drives claims, and costs you margin.
ONE RECORD
PER SHIPMENT.
- Identify delays and their cost in real time
- Catch excursions before they become claims
- Compare carrier and lane performance by impact
- Generate claim-ready evidence instantly
Fewer losses. Faster decisions. Better margins.
Carrier intelligence
Cost of delays
$18,400
Biggest issue: CMA CGM · Rotterdam lane · +3.2 days avg
Improvement potential: $6,200
Delivery risk
Product at risk
14%
Estimated waste / claims: $31,000
Shelf-life loss: −4 days avg
Port risk
St. Petersburg
19% risk
Guayaquil
12% risk
Rotterdam
8% risk
WHAT USUALLY BREAKS COLD CHAIN VISIBILITY.
Reverse logistics?
None.
Single-use. Ships with the cargo.
Dangerous goods paperwork?
None.
No lithium.
SIMs, batteries, firmware?
Not your problem.
Cost?
Finally works at scale.
RESULTS THAT COMPOUND.
Blueberries — Peru → USA
21→6 days
RESOLUTION TIME
- Cut claim resolution time from 21 days to 6.
- Identified 2 repeat failure points during U.S. port dwell and inland transfer.
- Reduced repeat temperature excursions on the same lanes by ∼40%.
Shrimp — Ecuador → Asia
−50%
REJECTED CLAIMS
- Eliminated “unknown cause” in over 70% of disputes.
- Reconstructed full journeys across ocean and inland legs.
- Reduced rejected claims by over 50% with clear evidence of where conditions shifted.
Produce — Chile → Europe / Asia
−35%
LOSS FREQUENCY
- Mapped temperature and dwell patterns across 30+ shipments.
- Identified 3 consistent breakpoints across long-haul routes.
- Reduced loss frequency on repeat lanes by ∼35%.
Avocados — Importer, London
Weeks→Days
DISPUTE RESOLVED
- Cut dispute cycles from weeks to days.
- Shifted from supplier-reported data to independent shipment records.
- Protected margin on high-value shipments previously written off.
Full case studies can be shared and discussed directly with prospective customers. Ask us for more details →
BETTER COLD CHAIN STARTS HERE.
One price. Every shipment. No platform fee, no per-seat charges, no data licensing. No surprises in year two.
Suply exists because we got tired of watching good cargo arrive broken, and good operators paying twice for the privilege of not knowing why. We’ve built the company we wish had existed when we were on the operations side ourselves.
Barry Rollins and Simon Porter, founders
OPEN BY DESIGN.
BUILT TO BE BUILT ON.
Adapt Suply to how your business already works.
- —Push data into your TMS, ERP, or warehouse.
- —Trigger workflows on excursion, arrival, or claim-pack generation.
- —Build on top with full mission, lane, and partner data.
- —Agent-ready with MCP-compatible endpoints and a tool-use schema.
API access is for Suply customers.
TELL US WHAT YOU SHIP.
Your cargo. Your lanes. The losses you're tired of writing off. We'll show you what Suply looks like for your business.