Suply — Cold Chain Intelligence for Exporters

Automated proof
to end disputes.

Others give you data. we give you answers.

Maersk
Emirates SkyCargo
DSV
Cathay Cargo
MSC
Lufthansa Cargo
FedEx Express
Hapag-Lloyd
Turkish Cargo
Kuehne+Nagel
COSCO Shipping
Singapore Airlines Cargo
DHL Aviation
CMA CGM
Korean Air Cargo
Expeditors
Ocean Network Express
Air France Cargo
UPS Air Cargo
HMM
British Airways Cargo
GEODIS
ZIM
United Airlines Cargo
KLM Cargo
Delta Cargo
Etihad Cargo
American Airlines Cargo
Qantas Freight
ANA Cargo
LATAM Cargo
Swiss WorldCargo
Air Canada Cargo
Iberia Cargo
Finnair Cargo
Saudia Cargo
Maersk
Emirates SkyCargo
DSV
Cathay Cargo
MSC
Lufthansa Cargo
FedEx Express
Hapag-Lloyd
Turkish Cargo
Kuehne+Nagel
COSCO Shipping
Singapore Airlines Cargo
DHL Aviation
CMA CGM
Korean Air Cargo
Expeditors
Ocean Network Express
Air France Cargo
UPS Air Cargo
HMM
British Airways Cargo
GEODIS
ZIM
United Airlines Cargo
KLM Cargo
Delta Cargo
Etihad Cargo
American Airlines Cargo
Qantas Freight
ANA Cargo
LATAM Cargo
Swiss WorldCargo
Air Canada Cargo
Iberia Cargo
Finnair Cargo
Saudia Cargo

Supported by the world's best carriers

LOSE. CLAIM. REPEAT.

That's the pattern if you ship condition-critical cargo at scale. You know value is being lost. You can see it in rejected loads, quality issues, delays, discounts, waste and claims. You just can't see where it happens, which means you can't fix it, which means next year looks like this year.

EVERY SHIPMENT TELLS A STORY.

Suply combines shipment events, cargo conditions and operational context to uncover what happened, why it happened and what to do next.

What Happened?

Build a complete timeline of the shipment.

Complete shipment visibility.

Shipment eventsCarrier dataVessel trackingReefer events

TIMELINE

Container packed

Loaded on vessel

Port delay

Temperature excursion

Arrival

OUTCOMES

Faster investigations.

Assess your cold chain connectivity

Free personalised report in 2 minutes

THIS ISN'T ABOUT DEVICES. IT'S ABOUT ANSWERS.

When you deploy Suply, the journey is already defined.

The cargo. The route. The carriers.

What good looks like.
What failure looks like.

By the time the cargo lands, there's no guesswork.

A complete reconstruction of what actually happened.

Temperature. Humidity. Dwell time.
Where it sat. Who handled it. Where it broke down.

Not more data.
Clear, usable answers.

From farm to market, every degree understood.

Amina, Flower Harvester, Nairobi, Kenya

ANYCARGO.

Continuous in air. Checkpoints at sea. Fully reconstructed.

Every reading is captured on the device and surfaced
the moment connectivity becomes available.

When a shipment arrives late, damaged, rejected, or disputed, you'll have the complete story.

No gaps. No assumptions. No missing context.

Understand connectivity

OCEAN01 / 04

OCEAN

The record survives the port.

Your claim doesn't have to wait for a surveyor's report.

Milestone-based · 8–12 checkpoints per voyage
Excursion logged with timestamp and terminal ID
SLA breach auto-documented for insurers

ROAD02 / 04

ROAD

Border crossings. Temperature spikes.

Both on the same signed record.

Near-live cadence via GSM checkpoints
Cross-border handoff times captured
Built for EU and LatAm perishable lanes

AIR03 / 04

AIR

Tarmac dwell is the biggest killer.

Now it's on record.

15–25 check-ins per flight · near-live
Hold time indexed by AWB number
Claim pack auto-generated if threshold breached

COURIER04 / 04

COURIER

Safe with every global courier network.

Aligned with courier tracking, so you see how your temperature-sensitive product travelled through the network.

Safe to travel with all global courier networks
Aligned with courier tracking milestones
Real-time view of the temperature journey

Tap a card to see details. Swipe for more.

OCEAN

The record survives the port.

Your claim doesn't have to wait for a surveyor's report.

Milestone-based · 8–12 checkpoints per voyage
Excursion logged with timestamp and terminal ID
SLA breach auto-documented for insurers

ROAD

Border crossings. Temperature spikes.

Both on the same signed record.

Near-live cadence via GSM checkpoints
Cross-border handoff times captured
Built for EU and LatAm perishable lanes

AIR

Tarmac dwell is the biggest killer.

Now it's on record.

15–25 check-ins per flight · near-live
Hold time indexed by AWB number
Claim pack auto-generated if threshold breached

COURIER

Safe with every global courier network.

Aligned with courier tracking, so you see how your temperature-sensitive product travelled through the network.

Safe to travel with all global courier networks
Aligned with courier tracking milestones
Real-time view of the temperature journey

WHAT YOU GET

What happened.
Where it happened.
Who's responsible.
What to do next.

Most cold chain tools give you data. Suply gives you the answer. Air or sea. Same record, same answer.

See where your cold chain stands →

Blueberries · San Vicente → AarhusMSCU 7892341

28 Apr 2026Signed

Milestone-based · 8 checkpoints · 16 days

WHAT+3.8°C excursion · 14h above threshold

WHEREPre-plug delay · Rotterdam terminal

WHOTerminal operator · SLA breach documented

WHENClaim pack generated · Filing window open

Temperature trace

Journey

Origin

Vessel

Transhipment

Pre-plug

Arrival

Sample arrival reports. Real shipments produce real records.

THE CONNECTED SUPPLY CHAIN

STOP FORWARDING SCREENSHOTS.

Every shipment involves multiple parties.
Exporter. Importer. Carrier. 3PL. Surveyor. Underwriter. Broker.

Each with their own system.
Their own version of the truth.

When something goes wrong, it turns into noise.
Different files. Different stories.

Suply creates one signed, time-stamped record.

Everyone sees the same thing.
In their own language.
From the same source.

Claims close in days.

Relationships survive.

IMPORTER

Aalsmeer Trading

Viewed arrival report

2 min ago

SURVEYOR

Mediterranean Marine

Opened evidence pack

8 min ago

UNDERWRITER

Kelvara

Received signed record

14 min ago

SIGNED RECORDLIVE

Mission 76032518 · San Vicente → Aarhus

WHAT14h excursion · +6.2°C above threshold

WHEREPre-plug delay · Rotterdam terminal

WHOTerminal operator · SLA breach logged

5 parties have access

3PL

Kuehne + Nagel

Acknowledged dwell breach

22 min ago

BROKER

Marsh

Notified

31 min ago

EXPORTER

Andean Berries

Shared with team

1 hr ago

SIGNED RECORDLIVE

Mission 76032518 · San Vicente → Aarhus

WHAT14h excursion · +6.2°C above threshold

WHEREPre-plug delay · Rotterdam terminal

WHOTerminal operator · SLA breach logged

5 parties have access

5 parties · live access

IMPORTER

Aalsmeer Trading

Viewed arrival report

2 min ago

SURVEYOR

Mediterranean Marine

Opened evidence pack

8 min ago

UNDERWRITER

Kelvara

Received signed record

14 min ago

3PL

Kuehne + Nagel

Acknowledged dwell breach

22 min ago

BROKER

Marsh

Notified

31 min ago

EXPORTER

Andean Berries

Shared with team

1 hr ago

One signed record · automatically distributed to all parties

THE DEVICE

SMALLER THAN A MATCHBOX. BUILT FOR THE JOURNEY.

Records temperature and humidity from first scan to final delivery.

No devices to recover. No data to chase.

You ship it with the cargo.
And you never have to think about it again.

Connectivity Simulator →

FROM DATA TO DECISIONS

Data records a problem. Suply tells you what to do next.

Transform shipment data into actionable intelligence for your operations, quality, and claims teams. Suply connects every reading to the journey, the custodian and the commercial impact.

CSV shipment data export showing device temperature readings

THE OLD WAY

DATA WITHOUT CONTEXT.

A file of readings tells you something went wrong. Your team still has to reconstruct the story.

Device #48291 exceeded threshold
Temperature reached 11.2°C
4,382 sensor readings
Multiple systems and spreadsheets

Raw readings. No clear answer.

ONE CONNECTED RECORD

Vessel

Container

Carrier

Dwell

Transshipment

Condition

Excursions

THE SUPLY WAY

INTELLIGENCE WITH A NEXT STEP.

Suply turns those same signals into one decision-ready record: what happened, who owns it, and what to do next.

Cold chain broken during transhipment in Rotterdam
Product exposed above threshold for 47 minutes
3.2 days of shelf life lost
Claim evidence prepared for the carrier

Know the impact. Take action. Recover losses.

WHAT USUALLY BREAKS COLD CHAIN VISIBILITY.

Reverse logistics?

None.

Single-use. Ships with the cargo.

Dangerous goods paperwork?

None.

No lithium.

SIMs, batteries, firmware?

Not your problem.

Cost?

Finally works at scale.

RESULTS THAT COMPOUND.

Blueberries — Peru → USA

21→6 days

RESOLUTION TIME

BlueberriesPeru → USA

Cut claim resolution time from 21 days to 6.
Identified 2 repeat failure points during U.S. port dwell and inland transfer.
Reduced repeat temperature excursions on the same lanes by ∼40%.

Shrimp — Ecuador → Asia

−50%

REJECTED CLAIMS

ShrimpEcuador → Asia

Eliminated “unknown cause” in over 70% of disputes.
Reconstructed full journeys across ocean and inland legs.
Reduced rejected claims by over 50% with clear evidence of where conditions shifted.

Produce — Chile → Europe / Asia

−35%

LOSS FREQUENCY

ProduceChile → Europe / Asia

Mapped temperature and dwell patterns across 30+ shipments.
Identified 3 consistent breakpoints across long-haul routes.
Reduced loss frequency on repeat lanes by ∼35%.

Avocados — Importer, London

Weeks→Days

DISPUTE RESOLVED

AvocadosImporter, London

Cut dispute cycles from weeks to days.
Shifted from supplier-reported data to independent shipment records.
Protected margin on high-value shipments previously written off.

Blueberries — Peru → USA

21→6 days

RESOLUTION TIME

BlueberriesPeru → USA

Cut claim resolution time from 21 days to 6.
Identified 2 repeat failure points during U.S. port dwell and inland transfer.
Reduced repeat temperature excursions on the same lanes by ∼40%.

Shrimp — Ecuador → Asia

−50%

REJECTED CLAIMS

ShrimpEcuador → Asia

Eliminated “unknown cause” in over 70% of disputes.
Reconstructed full journeys across ocean and inland legs.
Reduced rejected claims by over 50% with clear evidence of where conditions shifted.

Produce — Chile → Europe / Asia

−35%

LOSS FREQUENCY

ProduceChile → Europe / Asia

Mapped temperature and dwell patterns across 30+ shipments.
Identified 3 consistent breakpoints across long-haul routes.
Reduced loss frequency on repeat lanes by ∼35%.

Avocados — Importer, London

Weeks→Days

DISPUTE RESOLVED

AvocadosImporter, London

Cut dispute cycles from weeks to days.
Shifted from supplier-reported data to independent shipment records.
Protected margin on high-value shipments previously written off.

Full case studies can be shared and discussed directly with prospective customers. Ask us for more details →

THE SUPLY NETWORK

EVERY SHIPMENT. EVERY SIGNAL. ONE INTELLIGENCE NETWORK.

110M+

Gateways — and counting

Browse our lineup

Single Use Node

Gateway

Outdoor Gateway

Space

The World's First Direct-to-Space Single-Use Node. Coming 2027.

BETTER COLD CHAIN STARTS HERE.

One line item per shipment. The device, the network, the intelligence, and the claim pack, all included. No platform fee, no per-seat charges, no data licensing, no surprises in year two.

Device included

Network access included

Arrival report and analysis

Carrier performance analytics

Claim pack, ready to send

Multi-party dashboard

No platform fee

Simple, transparent pricingEverything includedOne line item per shipment. Nothing billed on top.

Barry Rollins and Simon Porter, founders of Suply

Barry Simon

WHY WE BUILT THIS

Suply exists because we got tired of watching good cargo arrive broken, and good operators paying twice for the privilege of not knowing why. We’ve built the company we wish had existed when we were on the operations side ourselves.

Barry Rollins and Simon Porter, founders

Barry Rollins Simon Porter